VCU Division of Student Affairs | Communications Strategy + Content Creation

THE NEED
VCU’s Division of Student Affairs needed student-centered digital content that made university resources, events and campus experiences more approachable, engaging and discoverable.

THE STRATEGY
I supported communications through creative strategy, short-form content, copywriting, event coverage and digital storytelling. I helped transform institutional messaging into social-first content designed around how students actually consume and engage with information online.

THE WORK
Strategy — Developed student-focused content concepts and messaging.
Content — Scripted, filmed and created short-form social content.
Events — Captured photo/video coverage and recap content.
Communications — Promoted campus resources, programs and student experiences through approachable digital storytelling.

THE IMPACT
Created engaging digital assets that extended the visibility of student resources, university initiatives and campus experiences beyond traditional institutional communications.

THE ONE DEGREE

Don’t just communicate to students. Create communications for students.